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Crafting Your Winning Value Proposition

Event Date: 23/2/2010

Format: One-day workshop
Location: The Boathouse, Aberdour, Fife
Date: Tuesday 23rd February 2010
Time: 9.00am - 5pm
Price: £ 195.00 (lunch included)

Book your place now 01592 269590

Why should you attend this workshop?

Is what you are doing now working? Are you where you want to be?

Do you

  • Need to engage with and convert better prospects?
  • Have a decent pipeline, but just don’t convert enough customers?
  • Struggle to get people’s attention?
  • Discount like crazy to win sales?
  • Need a solid, proven process to create your value proposition?
  • Need to sharpen your current positioning or value proposition?

.....then the Crafting Your Winning Value Proposition Workshop is your answer.

The workshop will help you identify the customer issues that your products or services solve and communicate the measurable benefits that you bring to the customer.

Through a step by step process, the workshop will help you to sharpen and improve your current value proposition in a way that will differentiate your company and your product from all the other clutter and noise out there.

With today's tight economy and overburdened decision makers, you need to have a strong value proposition to break through the clutter and get their attention. That means you need a financially oriented value proposition that speaks to critical issues they're facing. And, by including specific numbers or percentages you get the decision maker's attention even faster.

Having a winning value proposition helps you stand out from the crowd. They motivate prospects to want to connect with you, they encourage prospects to give consideration to your solutions, and help prospects to differentiate your offering when the time comes to choose if and what to buy.

Winning value propositions deliver tangible results like:
. Increased revenues
. Decreased costs
. Improvement in qualified leads
. Increased win rates
. Increased Scope of Opportunities
. Improved time to close sales

Created by Paul G Armour on 23/2/2010


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